eMarketing
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Electronic Marketing, or eMarketing involves using all facets of Internet advertising to generate a response from your audience. It is part of a growing trend, where applications and content are offered on-demand over the Internet.
eMarketing can take many forms:
- Pay-per-click advertising
The Market
While we are excited about eMarketing at
Wrapped Apps™, don’t just take our word for it:
- The Direct Marketing Association estimated that US firms alone spent $400 million on e-mail marketing in 2006
- Boston research firm Yankee Group predicts the advergame industry will generate more than $312 million US by 2009, up from $83.6 million in 2004
Traditional Models are getting old
Some “traditional” online advertising models carry negative connotations, and are beginning to get old and tired (SPAM springs to mind), but
Wrapped Apps™ provides a platform facilitating the development of new, innovative, and less intrusive eMarketing initiatives.
Consider online catalogues. How would you like to offer a brand-able product catalogue that customers can customize to their hearts’ content, and provides automatic updates when new products come available?
Service Delivery Platforms
Service Delivery Platforms are the most effective way to bring eMarketing strategies to market quicker with less cost.
With its ability to be customized, the Wrapped Apps™ Service Delivery Platform (SDP) can help solve your online/on-demand service delivery challenges, so that you can focus on the quality and presentation of your eMarketing initiatives.
Whether your market is pay-per-click, banner, or email advertising, online catalogues or Advergames, you should investigate the potential of the Wrapped Apps™ SDP.
Please contact us if you have an eMarketing (or other) idea for our SDP. We are committed to working with our partners to help bring their ideas to life.