Online Software Demos

The Business Software Alliance (BSA) recently reported that 35 percent of the world’s software is pirated, causing the global software industry to lose a staggering $34 billion dollars per year.

A significant percentage of piracy software stems from the cracking of demo/trial software installation keys, which is a pretty good incentive for software vendors to offer online demo/trial software; where no software code is actually downloaded.

In addition, the growing consumer resistance to downloads - as their PCs become increasingly cluttered with unused or single-used applications -
could give online software demos much more market traction and market flexibility.

Benefits of Online Software Demos

• It is more cost-effective to offer online access to demo/trial software than to mail shrink-wrapped demo/trial CDs to customers

• You can customize your online markets by emailing demo/trial offers

• Customers do not have to download the software – it is simply accessed online

• The software cannot be pirated

Read interesting article on using software demos and trials to sell Saas

Online Software Demos can also take many forms:

• Evaluation

• Sectional

• Single-user

• Time-limit

The Market

While we are excited about Online Software Demos at Wrapped Apps™, don’t just take our word for it:

• In a January 2007 article, author Doug Henschen of Intelligent Enterprise wrote that emerging application delivery options are giving companies the ability to test enterprise software in a more realistic fashion before buying it. The same can be said for consumers, and the Internet has provided a convenient means for potential customers to try out software products before making a purchasing commitments.

Service Delivery Platforms

The Service Delivery Platform is the most effective way to deploy Demo/Trial Software.

With its ability to be customized, the Wrapped Apps™ Service Delivery Platform can help solve your online/on-demand delivery challenges, so that you can focus on the quality and presentation of your Demo/Trial Software initiatives.

Whether your market is Enterprise or Consumer, you should investigate the potential of the Wrapped Apps™ SDP.

Please contact us if you have an Online Software Demo (or other) idea for our SDP. We are committed to working with our partners to help bring their ideas to life.

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