Wrapped Apps to present at Software Business Transformation Summit

Apr 11, 2006 - Las Vegas, NV - Wrapped Apps Corporation President & CEO to Speak at Software Business Transformation Summit - an industry-first executive conference - tackling the challenges and opportunities of the new software business model from the perspectives of independent software vendors (ISVs) and enterprise application developers.

WHO: Wrapped Apps Corporation President and CEO will participate in the Selecting a SaaS Go to Market Partner panel at the Software Business transformation Summit 2006 . He will be joined at the Summit by several other industry leaders who are also presenting at this conference, including senior executives from IBM, OpSource, and Salesforce.com .

WHAT: Selecting a SaaS Go to Market Partner at Software Business Transformation Summit

WHERE: Mirage Hotel & Casino, Las Vegas, NV.

WHEN: Software Business Transformation Summit 2006 will be held June 13 - 14, 2006 in Las Vegas, Nevada. The Selecting a SaaS Go to Market Partner panel will be held at 3:15 pm on June 14, 2006. At this session, Wrapped Apps will present an overview of their approach to enabling existing applications for delivery in full SaaS mode without the need to re-architect the applications, as well as the future of the On-Demand industry.

DETAILS: The 2006 Software Business Transformation Summit will blend presentations with panel discussions and audience participation. Key presentations will be made by 451 and T1R analysts, leading industry executives and luminaries, as well as CTOs and CIOs sharing their perspectives. The focus of this Summit is on creating a dialogue among those who are vested in the changing software business model and exploring new opportunities and challenges as the industry forever shifts. More than 150 senior ISV executives and senior IT executives at leading enterprise organizations will be attending this two-day event, which is being held at the Mirage in Las Vegas on June 13 and 14.

Speakers and sessions will explore the opportunities and challenges facing both independent software vendors (ISVs) and enterprise application developers as they address questions about migration to software as a service (SaaS), subscription models and open source, among various new licensing, delivery and support models. The Summit will also provide an opportunity for infrastructure software vendors and service providers (such as hosters and solutions integrators - SIs) to advance their go-to-market partnerships with the ISV and enterprise developer communities.

More information about this summit is available at: http://www.swbizsummit.com/

ABOUT WRAPPED APPS CORPORATION: Ottawa-based Wrapped Apps Corporation is the leader in rapid, cost-effective SaaS-enablement of existing Windows 32-bit applications for ISV's, VAR's and Enterprises. Wrapped Apps technology quickly and inexpensively transforms either single-user or multi-tenant applications into full SaaS-enabled applications without the need to re-architect the underlying software or compromise the user interface. This provides software vendors with the fastest path to SaaS at minimum cost for their current products, in addition to comprehensive subscription architecture, a self-service interface, and automated provisioning engine that manages all user interaction, metering, monitoring and billing.

Wrapped Apps Corporation - "Defining the Delivery of Software as a Service"™

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