Content On-Demand

We are living in a new era of information delivery expectations. Content providers are continually seeking ways to provide customers with the content they want, when they want it. Music is now delivered On-Demand from Apple’s iTunes and others, books and more are available at Amazon, and services like Netflix dispatch movies to the customer’s door or computer.

Content On-Demand takes many forms:

• books

• documents

• graphics

• streaming audio and video

• movies

• music

Business Models

The market has already validated a wide range of business models. User-generated content like YouTube is generally free and supported by advertising, while content provided by distributors and aggregators is often subscription or pay-per-use.

The Market

Content On-Demand is part of a growing trend, where applications and content are offered on-demand over the Internet. Check out our Solutions section for other uses of the Wrapped Apps™ Service Delivery Platform (SDP).

While we are extremely excited about Content On-Demand at Wrapped Apps™ Corporation, don’t just take our word for it:

• A Peppercoin report (with sources from Forrester and IDC) forecasts digital content revenues at $ 15.1 billion in 2008; which includes publishing, mobile ring-tones, mobile “infotainment,” games, and music.

• According to IDC, the huge rise of MP3 music files in recent years is only the first wave in the online entertainment assault. Managing Director Vito Mabrucco recently told a panel discussion that video is next, and its ascent will mimic the establishment of MP3s. "You now have a massive marketplace” said Mabrucco. “People want their media and their entertainment when they want it."

Next: How Wrapped Apps™ Can Help You

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